Hi THERE!

I am an experienced leader, journalist, and content strategist who is passionate about storytelling in all its forms.

I have led teams covering arts and entertainment, lifestyles, health and breaking news for major news organizations.

At NBC, I was Head of Special Projects for TODAY Digital, focusing on content strategy and creating editorial franchises and newsletters for TODAY.com. I launched a new vertical, NBC News BETTER, and helped develop new series including TODAY's One Small Thing, a daily newsletter and Instagram account, and the Digiday award-winning Read with Jenna newsletter. I also worked as Supervising Health and Parents Editor at NBC News Digital.

Previously, I was East Coast Entertainment and Lifestyles Editor for The Associated Press, following stints as Lifestyle Editor, Deputy Editor for asap, an award-winning multimedia project targeting millennials, and supervising National Editor.

I am also a picture book author, excited to make my publishing debut in 2022 with "How to Be a Rock Star," illustrated by Daniel Duncan and publishing with G.P. Putnam’s Sons. My second picture book, "Can You Imagine? The Life and Art of Yoko Ono" comes out in 2023, illustrated by Yas Imamura and publishing with the Atheneum imprint of Simon & Schuster. 

I live in Brooklyn with my journalist husband and two children, who are my rock stars.

Find my professional information on LinkedIn.

​Follow me on Twitter @lisatolin.

Pre-order "How to Be a Rock Star!"

​Download high-res images and more at my press kit.